Websites Work Business Owners

Released on: Tuesday, May 15, 2007 8:00 AM

            

Small Business Grows Online Profits

Small business owners are crediting their web sites for recent business growth. Nearly eight out of ten businesses surveyed told Interland that their business is healthier and in a more competitive position because they have a business web site. Nothing makes a better case than the business bottom line growth. One third report selling goods and services from their sites and 82 percent are receiving monthly

Over half small business owners say their site is primarily used to provide company credibility and lead generation. Not having a site would put them at a competitive disadvantage.  Their metrics for their site evaluation range widely. 

Site Evaluation Metrics

Customer comments	54%
Site activity	48%
Sales leads or online sales	36%
Operational efficiencies	21%
(fewer errors, faster payment processing)

What’s next? The next areas of interest for small business site owners will be launching or expanding the use of email marketing and search engine optimization to improve their web presence.

Source: Interland, QuoteMedia

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